Testimonials
Here's what other people have to say about the experience of working with Lane Therrell and Right Lane Enterprises.
"When it comes to creating an image and making sales, how you represent your company and/or product is extremely important. Simply put, communication is critical and word choice can influence buyer choice. Lane has worked with numerous companies over the years creating advertising campaigns, corporate brochures, customer newsletters, web sites and much more. You will find that her writing abilities and literary skill can capture the essence of your philosophy and help you grow your business."
Sandy Creighton
Regional Sales Manager
California Farmer Magazine
Fresno, CA
"Lane helps people draw out their thoughts and organize them. She has compassion for her clients who are struggling with the writing process and helps them find a true, clear voice for delivering their message."
Heidi Hook, ND
Naturopathic Doctor
Auburn, CA
"Lane picks up on new material quickly. I can always count on her to make a good presentation."
Betsy Aufdenkamp
Tinsmith and Teamster
Happyfoot Farms
Georgetown, CA
"I was reading an article out of a magazine called Cowboy, and one article stood out from all the others. It really hit home, and I thought, 'Wow, an article I didn't get bored with halfway through.' I read the whole thing. I was so impressed with the writing, even the author's name stood out. Little did I know that Lane Therrell would be helping me with my new adventure. Working as a full-time artistic blacksmith, I was using word-of-mouth as my advertising, which was fine for local customers, but I needed to reach out for new customers and new money. Lane wrote a few magazine pieces about my work with the same power that had impressed me from Cowboy. My customer base was broadened, and now I am working on a national basis. I want to thank Lane for making my art into endless possibilities."
Dennis Dusek
Artistic Blacksmith
Placerville, CA
"Lane focuses on your needs and fulfills your desires for your project. She immerses herself in your business so she can believe in your product. I'd have to say she crunches words better than an IRS auditor crunches numbers."
Michael D. Smith
Owner
Mountain Mike's Butchering
Auburn, CA
"I've used Lane on several projects. She can cut through the chaos to find clarity and a voice for the person she's writing for. I can always count on her to see that my vision is realized."
Enricka Garcia
Real Estate Investor
Three Oaks Investments
Richmond, CA
"Whatever you need to say, Lane can always make it sound smooth and polished. She thinks writing is fun and makes it look easy."
Sandy Schwartzler
Executive Director
Placer County Farm Bureau
Newcastle, CA
"Lane has the ability to listen well, to hear and understand the concept, to ask insightful questions and then put the pieces together."
Caroline Hegarty
CEO
REIinformation.com
Selected writing samples are available below. Please contact me if you're looking for something that is not listed here - I may have it on file.
What you say and how you say it can have a powerful influence on your return on investment (ROI). The right words really do make a difference. Mark Twain said it best: "The difference between the right word and the almost right word is the difference between lightning and a lightning bug." There is no charge to discuss your needs and develop a cost estimate. Contact me. I look forward to working with you.
