Right Lane Enterprises

Q: Why Hire a Copywriter?
A: Because your business deserves to thrive.

With a copywriter on board, you'll save time, you'll make more money and you'll be able to focus your energy on what you do best.

Maybe you are someone who struggles with the writing process, but can't justify the "luxury" of a copywriter. Or, maybe you're already an accomplished writer, so you don't see a need to hire someone to do it for you. Either way, hiring a professional copywriter could be the best business decision you'll ever make.

Save Time

Be honest. Do you really have time to write copy that engages your prospect, sells your product and meets your highest professional standards? Professional copywriters spend thousands of hours, over long years of practice, learning the art of writing compelling, targeted copy that draws in prospective customers and prompts them to buy. When you capitalize on the expertise of a seasoned copywriter, you save the time it would take to bring yourself up to speed.

Putting the right words together is part of an over-all strategy for delivering your message to achieve maximum results. When you pay a copywriter to craft the language of your message, you're also paying her to think strategically on your behalf. The time it takes to research, brainstorm, build the strategy and write the message is time you could spend improving the product, running the business, or managing the staff. You save time when you hire a copywriter because you are able to cross all the writing-related chores off your to-do list at once, and thanks to the copywriter's experience and expertise, these projects will be accomplished faster than you could do them yourself.

Make More Money

If you knew you could increase sales by making just one, small improvement, wouldn't you jump at the chance? Most businesses under-perform, never reaching their full potentials. Good copywriting can do a great deal to improve the sales power of just about any marketing material by identifying and speaking to the core emotions that motivate people to buy. The copy you've used for years might appear to be working just fine, but the truth is, your market and your target audience are always changing. An honest evaluation of your existing marketing materials can lead to increased sales.

Since your message competes with thousands of others that fill the prospect's mind each day, it needs to be memorable. Professional copywriters are adept at adding the power of persuasion to your ideas. The right words get you noticed-in the right way-they set your company apart as a professional entity your prospects want to do business with, making them happy to exchange their hard-earned cash for your products and services.

The copywriter's fee is a small price to pay when compared to the potential increase in sales you can gain. Hiring a copywriter is not a luxury, it's a necessity-- an investment in the financial health of your business.

Focus Your Energy

It's true: No one knows your business as well as you do. But consider the value of a fresh perspective. You may be too close to your subject to be objective about the benefits and features that will most attract your customers. Copywriters can be objective, seeing different ways to sell your products and services, and extracting the essence of what makes your consumer offering worthwhile. This outside perspective helps spotlight your product benefits and jumpstart your own creativity.

You have a specialty-something you at which you excel-which is why you do what you do. And so does the copywriter. When you place the writing duties in the hands of your writing expert, you are free to do what you do best, which focuses your energy for the greatest good of the company. Everybody wins .Action creates results-and because you know your business better than anyone, you know where your efforts are needed most. With your copywriter on board, you're free to focus your energy where it needs to be.

The best business decision you'll ever make is hiring a good copywriter.

Effective communication is one of the most important and yet one of the most often overlooked and underestimated keys to business success. It is simply a best-business practice. And yet, the marketing and advertising department is often the first to feel the effects of corporate downsizing.

I stand by the age-old wisdom that, "The pen is mightier than the sword." When you're fighting for customer attention, shelf space, market share and your fair share of a consumer's mind, you can't afford not to have the right words in your arsenal, and that means having a good copywriter on your team. Professional copywriters offer more than just words themselves, they offer ways to package and deliver those words to best advantage.

The question should be: Why NOT hire a copywriter?

Your decision to hire a copywriter will help you harness the power of words without the hassle, frustration and procrastination that comes from struggling to say what you want to say. And if you're an accomplished writer, yourself, you already know that another writer's insight and perspective always proves invaluable. With a copywriter on your team, you can grow your business with confidence, knowing that your time, money and energy are all being focused in a positive direction.

Remember the immortal words of Mark Twain: "The difference between the right word and the almost right word is like the difference between lightening and a lightening bug." Strike now. Hire a copywriter today. Your business deserves to thrive.

Thank you for your interest in my copywriting services.

To learn about my background and qualifications, click on About RLE.
To find out what some of my clients are saying about me, click on Testimonials.
To contact me, click here, or use the information below.

Contact:
Lane Therrell
Copywriter
Right Lane Enterprises
P.O. Box 1198-1379
Sacramento, CA 95812
(530) 304 - 7659
lane@rightlanewords